How
To Promote Your Practice
Using the Internet
Tips to Help You Get the Most from Your New Website
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Click here for a printer friendly version of the marketing tips.
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Use
an Easy to Remember Web Address
Make the name of
your website address (or domain) easy to
remember. Use a derivative of your name, or
your clinic’s name to make it easy to
recall; patients will be more likely to refer
a friend or family member to your site if they
can remember its name. Here’s an example:
Parker Chiropractic could use
www.parkerchiro.com, www.drdaveparker.com, or
www.davidparkerdc.com. The sooner you
establish your site, the more likely you’ll
get the address you want. To find out if your
choice is still available, click
here
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Put
Your Web Address on Everything
Your website is a
place where people can go to check you out.
Your domain name should be on everything
related to your practice: stationery, TV and
radio spots, brochures, business cards,
appointment cards, newsletters, fax cover
sheets, note pads, refrigerator magnets,
rubber stamps, yellow page ad, voice
mail/answering machine message, workshop
handouts, spinal screening flyers, etc.
Remember to add it to your office signage, the
front door of your office, checkout desk and
staff uniforms. Put your web address on
t-shirts and hats for patients, even your own
professional and casual wear. Wear clothing
that promotes you. It helps people remember
where to go for expert chiropractic care.
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Give
People a Reason to Visit
Make people curious
and boost traffic to your website. Give them
reasons to go to your site—use phrases like
“Find Out How Chiropractic Can Improve Your
Health Naturally By Visiting Us At
www.drtomhorn.com,” “For Our Special New
Patient Offer, Visit Us On The Web
at www.seacoastchiro.com,” or “To Find Out What Conditions
Chiropractic Helps Visit
www.mikemartindc.com.”
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Issue
a Press Release
The Internet is
still in its infancy and the media loves any
news related to it. Send press releases about
your new site to everyone: newspapers, local
and regional magazines, business journals,
chamber of commerce, radio and TV stations,
area businesses. This exercise alone promotes
your practice. And, when you allow us the
privilege of designing and sponsoring your
website, we provide you with a sample
press release, written to promote your new website,
as part of the package.
To see the sample press release 'click here'.
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The
Cornerstone of Your Marketing Efforts
Whether you promote
your practice a little or a lot, your website
can, and should, become a focal point of your
public relations strategy. Use it to announce
the dates and topics of upcoming workshops.
It’s a fabulous tool to encourage the public
and your patients to attend spinal screenings
at a local mall or health fair, and to
participate in Patient Appreciation Days and
other special events. Your website can become
a valuable community resource for natural
health care information and events.
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Keep
it Fresh and Exciting
Frequently update
the information on your site and
periodically change the color scheme and
content to keep your website fresh. With a
site developed from scratch by a web
designer, updates can become difficult and
expensive. By using our professional web
design and hosting service, you have
complete control to make color scheme,
content and information changes as often as
you like, free of charge, 24 hours a day.
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